Fair Pricing Policy

Pricing that's honest,
transparent & simple.

At Fivo SMS, we believe you should know exactly what you pay for — with no surprises, no hidden fees, no expiry traps, and no inflated "list prices" designed to be discounted. This page explains our pricing principles in plain language.

See Live SMS Pricing

🚫No Hidden Charges
📅12-Month Credit Validity
💰Pay Only for Delivered SMS
🔒No Lock-in Contracts
✅18% GST Invoiced Cleanly
📈Volume Discounts — No Minimum

Our Fair Pricing Pledges

These are not marketing lines — they are the concrete pricing commitments that govern every account on Fivo SMS. Hold us to them.

01 🚫

No Hidden Charges — Ever

The price per SMS shown on our pricing page is what you pay. There are no activation fees, no monthly platform fees, no API access charges, no DLT support fees, and no charges for onboarding assistance. What you see is what you pay — full stop.

02 📅

12-Month Credit Validity — No Expiry Traps

Your purchased SMS credits are valid for 12 full months from the date of purchase. We do not use 30-day or 90-day expiry windows designed to force repeat purchases before you've used what you paid for. Credits you buy in January last until the following January — unconditionally.

03 💰

You Pay Only for SMS Delivered

Credits are deducted only when an SMS is successfully delivered to the recipient's handset. Failed deliveries due to network errors, invalid numbers, or DND blocks are not charged. You never pay for SMS that did not reach their destination.

04 🔒

No Lock-in Contracts or Minimums

There are no mandatory monthly subscription fees, no minimum monthly SMS commitments, and no annual contracts. You purchase credits when you need them, use them at your own pace, and top up when you choose. Small businesses and large enterprises are treated with the same flexibility.

05 📈

Volume Discounts — Automatically Applied

The more SMS credits you purchase, the lower your per-SMS rate — automatically, with no negotiation required and no need to request a "custom quote." Our tiered pricing is published transparently on our pricing page. Every customer — large and small — sees the same published rates.

06 ✅

GST Invoiced Cleanly — 18% as Applicable

18% GST is charged on all SMS purchases as mandated under the CGST Act 2017. Your GST invoice is issued promptly with your GSTIN included where provided, making input tax credit (ITC) claim straightforward for your business. No GST is charged on top of GST. The price shown + 18% = your total payable. Simple.

What We Will Never Do

Some SMS providers use pricing practices that erode trust and cost customers money they didn't expect to spend. We do not use any of these practices — and never will.

Inflate List Prices to Create "Fake Discounts"

We do not post inflated list prices and then offer dramatic "80% off" discounts to make deals appear better than they are. Our published prices are real prices — the price at which we actually sell.

Charge for Failed or Undelivered SMS

We do not deduct credits for SMS that fail to deliver due to invalid numbers, network rejection, or DND blocks. You only pay for messages that actually reach recipients.

Apply Short Expiry Windows to Force Repeat Purchases

We do not impose 30-day or 60-day credit expiry deadlines designed to ensure unused credits lapse before customers can use them. Your credits are valid for 12 months — a genuine, usable window.

Charge Hidden Fees for API Access or DLT Support

API access is included at no additional cost. DLT registration guidance and template support are provided free. There are no "technical support fees" or "onboarding fees" billed separately after purchase.

Change Rates Mid-Credit Without Notice

If we update our pricing tiers, existing credit balances are honoured at the rate at which they were purchased. We do not retroactively change the value of credits you have already paid for.

Require Long-Term Contracts or Penalty for Cancellation

There are no annual lock-in contracts, no cancellation fees, and no penalties for reducing usage. Your relationship with Fivo SMS continues only as long as it serves your business needs — and not a day longer.

Fivo SMS vs Typical SMS Providers

Not all SMS pricing is created equal. Here's how Fivo SMS compares on the pricing practices that matter most to businesses.

Pricing Practice	👎 Typical Providers	👍 Fivo SMS
Published transparent per-SMS rate	✗ Often "call for pricing"	✓ Always published online
Credit validity period	✗ 30–90 days typical	✓ 12 full months
Charge for failed/undelivered SMS	✗ Many providers charge	✓ Never charged
Monthly platform / subscription fee	✗ Common ₹500–₹2,000/mo	✓ Zero — no platform fee
API access fee	✗ Sometimes charged extra	✓ Included free
DLT registration support fee	✗ Some charge ₹1,000–₹5,000	✓ Free guidance always
Volume discount without negotiation	✗ Requires custom quote	✓ Auto-applied, published rates
GST invoice with your GSTIN	✗ Not always provided	✓ Issued on every purchase
Lock-in contract required	✗ Annual contracts common	✓ No contracts, ever
Minimum purchase requirement	✗ High minimums typical	✓ No minimum order

How SMS Credits Work at Fivo

Understanding exactly how credits are calculated, deducted, and reported ensures you always know what you've spent and what remains.

💰

Purchase Credits

Buy any volume. No minimum. Credits loaded instantly.

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📱

Send SMS

Via web panel or API. Credits reserved on submission.

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✅

Delivered

Credit deducted only on confirmed delivery to handset.

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❌

Failed / DND

No delivery = no charge. Credit returned to balance.

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📈

Live Reports

Real-time delivery reports. Credits balance always visible.

📜 Credit Deduction Rules

1 SMS credit = 1 standard SMS (up to 160 characters)
Messages over 160 characters are split — each 153-character segment uses 1 credit
Unicode / regional language SMS: up to 70 characters per credit
Credits deducted only on confirmed delivery — not on submission
DND-blocked numbers: no credit deducted
Invalid / switched-off numbers after retry window: no credit deducted
OTP SMS: single credit per OTP delivered

📅 Credit Validity & Top-Up

Credits valid for 12 months from date of purchase
Top-up at any time — new credits add their own 12-month validity
Oldest credits are consumed first (FIFO) to maximise validity benefit
Credit balance and expiry visible in your Fivo SMS dashboard at all times
Low credit alert: optional email / SMS notification before balance runs out
No automatic renewals or surprise deductions from your bank account

📋 GST on SMS Credits: 18% Goods and Services Tax (GST) is applicable on all SMS credit purchases under the CGST Act 2017 and applicable state GST / IGST. A proper GST invoice is issued for every purchase. If your business is GST-registered, provide your GSTIN at the time of purchase — your GSTIN will be included on the invoice, enabling you to claim Input Tax Credit (ITC) on your SMS spend. Tax is calculated on the base SMS credit value before any applicable volume discount — not on an inflated original price.

👏 Our Commitment to You

If you ever find that Fivo SMS has charged you in a way that contradicts this Fair Pricing Policy — a hidden fee, a deduction for an undelivered SMS, or a credit expiry shorter than 12 months — contact our support team. We will investigate immediately, correct the error, and refund any amount charged in error. Our pricing policy is not aspirational — it is a binding commitment to every customer on our platform.

Contact Support →

Pricing FAQs

What is the minimum amount I need to spend to get started with Fivo SMS?

There is no minimum purchase requirement on Fivo SMS. You can start with any amount — whether you need 500 SMS for a small business or 50 lakh SMS for a national campaign. Our published pricing tiers automatically apply the best rate for your purchase volume. Small businesses get the same transparent pricing as large enterprises.

If my SMS credits expire after 12 months, do I lose the money I paid?

Credits that expire after 12 months are forfeited — which is why we set the validity at a generous 12 months rather than the 30–90 days that some providers use. If you are approaching your 12-month window with a significant unused balance, we recommend topping up with a small purchase, which may extend your account activity period. Contact our support team before expiry if you have concerns about an unusually large unused balance — we will work with you to find a practical solution.

Is there any charge for using the Fivo SMS API for integration?

No — API access is provided free to all Fivo SMS customers with no additional monthly or per-request API fees. The API documentation, integration support, and sandbox testing environment are all provided at no charge. You only pay for SMS credits consumed when your API calls result in actual SMS delivery.

Will my per-SMS rate change if Fivo SMS updates its pricing after I've purchased credits?

No — your purchased credits retain the value at which they were purchased. If Fivo SMS updates its pricing tiers, existing credit balances are honoured at the original purchase rate. Future top-up purchases will be made at the rates applicable at the time of the new purchase. We do not retroactively change the value of credits you have already paid for — that would be a violation of our Fair Pricing Policy and our commitment to you.

How do I claim GST Input Tax Credit (ITC) on my Fivo SMS purchases?

Provide your company's GSTIN when creating your Fivo SMS account or before making a purchase. Your GST-compliant invoice will include your GSTIN, our GSTIN, the taxable base value, the applicable GST rate (18%), the GST amount, and the total payable — in the format required for ITC claim under the GST portal. If you have already made purchases without a GSTIN on record, contact our support team to update your account and request revised invoices where applicable.

What happens if I send an SMS to a DND-registered number — am I charged?

It depends on the SMS route. Transactional SMS (service messages, OTP, alerts, reminders) sent via the Transactional route are exempt from DND restrictions and are delivered to DND numbers — credits are deducted on delivery as normal. Promotional SMS sent via the Promotional route are blocked for DND-registered numbers — no credit is deducted for blocked Promotional SMS. Fivo SMS's delivery reporting clearly distinguishes between DND-blocked and delivered messages in your account dashboard.